Myth #1: “This bylaw will make housing more affordable.”

✅ Fact:
There’s no evidence that supports blanket upzoning lowers housing prices. In fact, similar policies in other cities have driven up land values—leading to more luxury builds, not affordable homes.

Myth #2: “Neighbourhood input stops progress.”

✅ Fact:
Community consultation doesn’t mean “no,” it means better. Inclusive planning leads to smarter development, healthier neighbourhoods, and fewer legal battles down the road.

Myth #3: “This will improve sustainability”

✅ Fact:
The vast majority of buildings under the new bylaw are built to minimum standards and are environmentally unstainable. Sustainable growth also requires infrastructure, not just increased density.

Myth #4: “Older communities are just resistant to change.”

✅ Fact:
Edmontonians aren’t against growth—they want it to be done with care. Residents are asking for reasonable density, services that keep up, and decisions made with the people, not to them.

Myth #5: “The City has already consulted with the public.”

✅ Fact:
Most residents didn’t even know this bylaw was passing. Polling showed that only 6% of Edmontonians were familiar with the zoning bylaw and 62% had never heard of the changes. Those who participated were limited to narrow surveys, online forms, and presentations which felt more like promotion than real engagement.